FOLDEN eMarketing Blog

adRise is the name of the first advertising exchange serving the market of smart tv and connected devices. The service is targeting both advertisers and publishers of specialized content, which might be apps, or at least content accessible by connected devices and does work in realtime regarding bidding. Being an up to date platform targeting [...]

Chitika, an ad network and advertising analytics company, has enhanced its available portfolio of online ads by the pay per call advertising format according its latest newsletter. The new ad format, which enhances the portfolio of display advertising, mobile advertising the first local advertising exchange, which is operated the company, is dedicated to the booming [...]

Casale Media, an ad network in the segment of premium inventory, has announced a realtime bidding exchange dedicated to premium ad space. The service is named casalex and described as “the first and only premium rtb exchange”. The service is invitation only and works with authorized agencies. For further information visit the casalex product page [...]