Online Advertising Aggregator targets Publishers

Publisher desk is the description ChalkSocial is using to describe its service. The name suggests it would be a social advertising service, but this is not the case. The service of ChalkSocial consists of the aggregation of various and various kind of online advertising services to maximize the revenues of publishers. Some of these partner ...

New Social Media Advertising Service

A new social media advertising service has been launched called esome. The service is providing a saas service plattform, which enables the deep integration of data and which in working in near real time. esome is one of two online advertising service being launched lately in Germany. The second one is orbyd, a real time ...

Real Time Marketing is most effective

Marketers agree, that real time marketing is most efficient according to a study conducted by eMarketer and Monetate. Real time marketing combines various up to date marketing components, behavior, locations and devices. By this the conversion rates get a boost of 26%. But even more important to marketers is the customer experience. Furthermore the study ...

The RTB Advertising Market in Europe is growing

The DSP (demand side platform) service provider adform has released a comprehensive report about the european real time bidding market. The quarterly published report is giving deep insights into the current state of the market of RTB as well as into the online advertising ecosphere at all and the correlations between different advertising strategies. The ...

Native Advertising Study

Native advertising is still growing according to an up to date study by Hexagram and Spada, which is based on contacts by Hexagram, itself an advertising exchange for native ads. The most popular forms of native advertising are blog posts and articles followed by streams insertations at Facebook, video, twitter and infographics. Interestingly these different ...

Transparency in the Programmatic and RTB Advertising Market 1

Programmatic advertising, the automated buying of online advertising, and RTB, the realtime bidding happening as well at advertising exchanges, the aggregators of online advertising, are rapidly increasing. Technologically the aggregation happens by api interfaces, which now leads to a next level in online advertising. Two services have been launched lately aiming to bring transparency in ...

Programmatic RTB comes to SmartTV Advertising

People like to talk about the next big thing and regarding advertising the biggest thing is television. And as you know the film and video market is in a move as well as the home entertainment market and its devices. SmartTV already entered the living rooms and it is time to prepare for this big ...