FOLDEN eMarketing Blog

The latest generation of interactive television integrates online content by tv apps, a business model supposed to follow the success of the mobile internet. This app tv model has been introduced by various large tv set manufacturers lately and typically comprises a developer portal offering information on how to create apps and a consumer portal [...]

adRise is the name of the first advertising exchange serving the market of smart tv and connected devices. The service is targeting both advertisers and publishers of specialized content, which might be apps, or at least content accessible by connected devices and does work in realtime regarding bidding. Being an up to date platform targeting [...]

Chitika, an ad network and advertising analytics company, has enhanced its available portfolio of online ads by the pay per call advertising format according its latest newsletter. The new ad format, which enhances the portfolio of display advertising, mobile advertising the first local advertising exchange, which is operated the company, is dedicated to the booming [...]