Programmatic Advertising Report

The programmatic advertising service provider PulsePoint has released a report about this important online advertising trend. This report informs about the acceptance of programmatic advertising at different regions of the world and distinguishes between desktop and mobile use. Mobile now has the strongest growth is one of the key results. Furthermore the markets in Europe ...

Samsung Advertising Marketplace for Smart TV Apps 3

The latest generation of interactive television integrates online content by tv apps, a business model supposed to follow the success of the mobile internet. This app tv model has been introduced by various large tv set manufacturers lately and typically comprises a developer portal offering information on how to create apps and a consumer portal ...

A Realtime Bidding Exchange for Premium Ad Inventory

Casale Media, an ad network in the segment of premium inventory, has announced a realtime bidding exchange dedicated to premium ad space. The service is named casalex and described as „the first and only premium rtb exchange“. The service is invitation only and works with authorized agencies. For further information visit the casalex product page ...

Mobile Realtime Bidding Advertising Exchange launched

Nexage, a mobile advertising solution provider, has launched the Nexage RTB Exchange. The platform enables both to trade mobile advertising on the mobile web and ads placed in mobile applications. The service is open to all parties involved in the market and offers particular information on the Nexage RTB Exchange site. Another review is written ...