FOLDEN eMarketing Blog

The exchange of case studies against advertising inventory has been introduced as a new business model to online advertising at the Ad:Tech San Francisco. The idea is to use online advertising inventory for studies with online publishers providing the online advertising inventory in exchange to the results of conducted research using ad placements. Indeed the [...]

RadiumOne is a young online advertising company, which comes up with both innovations and an interesting concept. The advertising innovation once again takes online advertising and in this case interest based targeting to a new level. In this context targeting is based on data marketing with the data being gathered on the social web out [...]

140fire does something rare in the crowd of interactive video solution providers and video advertising networks. The service is providing both, the solution and the ad network. The proprietary solution of 140fire is called DataRoll. It enables to use existing video ads by putting an interactive layer over the ad. This layer may be stuffed [...]