Google lets get YouTube an own video advertising network. The network is based on AdWords and has identical or similar functions by enabling bidding and placements, but is optimized for the purpose of video advertising. Video ads booked on the network will appear within the YouTube platform and on the Google display advertising network. A [...]
Chitika, an ad network and advertising analytics company, has enhanced its available portfolio of online ads by the pay per call advertising format according its latest newsletter. The new ad format, which enhances the portfolio of display advertising, mobile advertising the first local advertising exchange, which is operated the company, is dedicated to the booming [...]
Casale Media, an ad network in the segment of premium inventory, has announced a realtime bidding exchange dedicated to premium ad space. The service is named casalex and described as “the first and only premium rtb exchange”. The service is invitation only and works with authorized agencies. For further information visit the casalex product page [...]
