During the Augmented Reality Event an official logo for augmented reality applications and devices equipped with such applications has been suggested. The logo has been introduced by Total Immersion, a provider of augmented reality solutions. The sign is called AR+ and may carry an additional writing for ads, games or dvd. A further introduction is [...]
Augmented Reality, a part of the Marketing Review June, has been introduced as a market with only a few participants on the side of service providers despite of being a trend e.g. on the mobile internet. The creation of apps for merchandising and the like happens mostly by agencies, which may use open standards like [...]
Augmented Reality is a versatile technology (s. introduction at Wikipedia and published articles) offering various possibilities to marketing and most promising options to the mobile internet. These possibilities beyond the original industrial use came up by the ubiquitousness of the internet enabling the distribution of graphics and information contained. Below is a list of articles [...]
