Business Blogging Trends

Business blogging in the diverse social media world of today still remains an essential marketing tools and an important part of content marketing. The development of the market and how successful business blogging happens today is shown by the infographic below. The figures show the importance of b2b blogging by its influence on the success. ...

B2B Marketing Trends

Email marketing remains one of the most important instruments in b2b marketing. But there are some moves regarding the importance for the future. Content marketing is of high importance as well and it gets the highest priorization regarding the importance for the next year. Regarding priorization for the next twelve month marketing automation and lead ...

Digital B2B Media has strong Growth

The digital b2b media continous its strong growth. It surges 24.8% year-over-year on the expenses of print media, which looses ground. During the first half of the year online b2b media has grown 4.4% opposed to the former year, which is nearly the exact figure print media looses by a 4.3% decline of print ad ...

B2B Content Marketing Study

The blog Social Media B2B is citing an up to date content marketing study in the b2b segment. Interestingly the study has been realized by surveying the technology marketing community within the business network LinkedIn. This qualification of the community may lead to a slightly different view than an survey of common businesses, but at ...

B2B Content Marketing Guide

A guide on content marketing in the b2b segment, a segment prequalified for content marketing, has been published by Eloqua, a provider of marketing automation software. The guide includes basics, tactics and hints on controlling, a case study and points to further content marketing resources. You may access the guide below or download the slideshow ...

Mobile Marketing in the B2B Segment

Mobile is primarily seen as a consumer channel, NetImperative writes in an article referring to a white paper on mobile marketing in the b2b segment released by the UK chapter of the IAB. But as „senior level executives have 3.46 mobile devices each“ this is also a suitable channel to the b2b segment. The article ...

Social Media Monitoring for the B2B Business

Social media monitoring tools are already in a matured stage, but mostly consumer oriented. Advanced tools to enable to contact users at the decision stage and this is what GageIn now offers to the b2b business segment. The basic function of the service are monitoring facilities leading to competitive intelligence and the ability to contact ...