Bizo, an online marketing company specialized in b2b marketing, has launched an url shortener service targeting the b2b world. The service called Switchboard is capable to match the shared links with the Bizo business profiles, which makes it feasible to retarget business people having clicked on a link. To read more about all features visit [...]
SEO in the b2b world needs to meet the special search behavior of b2b marketers and researchers. This behavior is determined by particular tasks and need of information. In general b2b search mostly consists of researching relevant partners and products. To do so managers access both general and specialized search engines with information either being [...]
A new study on online trends in b2b internet marketing forecasts a 12 percent growth rate for the b2b segment, which will be accompanied by shifts in the online marketing mix. The greatest increase in spending is expected in the reach of social aka business networking followed by websites especially created for lead generation and [...]
