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Entries Tagged ‘Behavioral Advertising’

New Advertising Network targets Shoppers explicitly

Permuto is a new internet advertising network, that targets explicitly shoppers. Opposite to most ad networks sites participating in the Permuto ad network are specialized, which is this case means specialized in shopping. The principle of the ad network is similar to behavioral advertisting. The service gathers information about people with shopping intend on shopping [...]

Video Advertising using Behavioral Targeting

eXelate, a provider of a behavioral targeting marketplace, has introduced the Access+ Partner Program to enable behavioral video advertising. The company has started partnerships with two video advertising networks, BrightRoll and TidalTV, MediaPost reports. Further information about the new service is available by the following press release.
eXelate Launches Its “Access+ Partner Program” with Leading Video [...]

Behavioural Targeting with Personalized Banner Ads

Struq is a new behavioral advertising service. The service enables the targeting of potential customers by personalized adverts. Beside the general retargeting the proprietary ad server technology of the service is able to regard concrete offers and prices, which might have been the reason of a former visit to a website. The media currency of [...]