FOLDEN eMarketing Blog

AdMedia, an advertising solution provider and owner of an affiliate marketing network, has launched another online advertising network called Contextual. As the name suggests the targeting of the service happens by contextual advertising associated to the content of a website. Furthermore the service enhances the contextual targeting by the integration of retargeting related to the [...]

RadiumOne is a new advertising network, which combines behavioral targeting with data of social graphs. By these data out of the social web campaigns may become optimized. RadiumOne creates cluster out of such data and enables to reach groups of people with similar interests. The data becomes available by cooperations with comScore Top 500 Properties [...]

Online advertising and marketing organizations have launched a program to assure compliance with self regulation in online behavioral advertising required by regulations of the FTC. The program, which has been announced by the Better Business Bureau, enables consumers to opt out of tracking realized by cookie placements. To do so an icon has been development [...]