Audience Targeting with Web and Mobile Ranking

The services of Quantcast are extensive. This is why the title of this post is not distinct. However, both services from Quantcast are comprehensive and should therefore be mentioned. Also, the analytics services are the foundation for audience targeting. Quantcast provides analytics services for websites and mobile apps for free. By an API interface, the ...

New Online Advertising Standards

Lately the IAB introduced new banner formats now followed by new standards for online video advertising. Furthermore the european chapter IAB Europe released technical specifications on opt out facilities redarding behavioral advertising in Europe. The specifications regarding online video advertising do concern the integration of in stream video ads, rich media and reporting as well ...

Spontaneous Online Shopping by Prospecting

The online advertising service and technology provider DataXu has released a study on prospecting. Prospecting describes a strategy to introduce products similar to the one a user searched for or like an Online Media Daily article describes it to introduce a product a user does not know about it yet by online advertising. At all ...

Behavioral Targeting based on Data Marketing

A new behavioral targeting approach is provided by the cloud marketing platform BloomReach. The difference to conventional behavioral targeting, which is based on cookies or by analysing search behavior in a short term, is the approach based on data marketing, e.g. described as a trend including a study here. This is the approach of BloomReach ...

Contextual Advertising Network combines Contextual with Retargeting 1

AdMedia, an advertising solution provider and owner of an affiliate marketing network, has launched another online advertising network called Contextual. As the name suggests the targeting of the service happens by contextual advertising associated to the content of a website. Furthermore the service enhances the contextual targeting by the integration of retargeting related to the ...

Behavioural Targeting within the Social Graph

RadiumOne is a new advertising network, which combines behavioral targeting with data of social graphs. By these data out of the social web campaigns may become optimized. RadiumOne creates cluster out of such data and enables to reach groups of people with similar interests. The data becomes available by cooperations with comScore Top 500 Properties ...

Self Regulation for Online Behavioral Advertising

Online advertising and marketing organizations have launched a program to assure compliance with self regulation in online behavioral advertising required by regulations of the FTC. The program, which has been announced by the Better Business Bureau, enables consumers to opt out of tracking realized by cookie placements. To do so an icon has been development ...