FOLDEN eMarketing Blog

The latest generation of interactive television integrates online content by tv apps, a business model supposed to follow the success of the mobile internet. This app tv model has been introduced by various large tv set manufacturers lately and typically comprises a developer portal offering information on how to create apps and a consumer portal [...]

The exchange of case studies against advertising inventory has been introduced as a new business model to online advertising at the Ad:Tech San Francisco. The idea is to use online advertising inventory for studies with online publishers providing the online advertising inventory in exchange to the results of conducted research using ad placements. Indeed the [...]

Interesting trends of local markets and classifieds are available by the article cited below. As everywhere on the internet new services are started to serve these markets. This makes sense because of the prognosticated importance of local markets, but wonders as these new services are startups and not initiated by established local media to maintain [...]