Content Publishing Trends

The publishing world is still in a move primarily caused by changing consumer behavior. This article introduces latest trends and new business models. Current stats are showing a trend towards the consumption of pure digital content. In the US depending on the industry sectors a share of 34% (publishing) up to 47% (entertainment) now access ...

SEO Study pronounces Importance of Content Marketing

According to two different seo studies conducted by Ascend2 and Searchmetrics valuable content has become of higher importance to search engine ranking than one year ago. The emphasis in on valuable content aka relevant content. Such content today is part of seo and no more just a nice supplement to websites. Further revalued factors are ...

Business Networks become Content Destinations 1

LinkedIn itself has published a study stating that content sharing on its business network increases dramatically. The motivation to do so is in accordance with the idea of content marketing, to improve the reputation. But LinkedIn at the same time becomes a primary source of content to „content revolutionaries“. Regarding the general behavior of internet ...

Content Marketing Network

Content marketing is approved of being one of the best online marketing means. People do consume content online to be informed and to make purchase decisions, which is due in both worlds b2c and b2b. A most important variable in content marketing is trust and the most trusted sources most often are provided by third ...

Business Intelligence and Content Marketing based on Big Data

InfiniGraph is describing its most promising service by content intelligence. The service delivers comprehensive data to own content marketing activities and comprises business intelligence and competitive intelligence based on big data. The central element of the service is the monitoring of the social web with the data delivered assorted by different industries. It includes the ...

Content Marketing Software by Percolate

Content marketing, the creation and providing of content mostly in connection with the intention to be shared, is one of the most current and important online marketing trends. Percolate now provides an innovative and comprehensive online software suite to automate the usage of existing and the creation of content related to online occurences as well ...

Study on Digital Content and Video Trends

The OECD has published a comprehensive working paper on the economy of digital content with a focus on video, its development and diffusion. This working paper, whereas intended to give recommendations to regulations, is giving broad insights into the current state of the content market and its ongoing development. This market is described by being ...