FOLDEN eMarketing Blog

AdMedia, an advertising solution provider and owner of an affiliate marketing network, has launched another online advertising network called Contextual. As the name suggests the targeting of the service happens by contextual advertising associated to the content of a website. Furthermore the service enhances the contextual targeting by the integration of retargeting related to the [...]

TechCrunch has an interesting article about Peer39, an semantic advertising solution provider, that has started as a semantic advertising network and which became a semantic advertising data provider. The idea of Peer39 and semantic advertising is to provide a targeting solution, which does assure the right placement in the case of double meaning and to [...]

By AdBull Cursor Ads Lexus Media has introduced an innovative internet advertising format. This format is a combination of cursor functions, formerly already known from Comet System, and modern targeting using contextual advertising. The ad unit appears on a website nearby the cursor and may contain either an advertising message or other interactive features like [...]