FOLDEN eMarketing Blog

The paradigm of multichannel commerce is migrating to the new strategic approach of agile commerce, according to the market research company Forrester Research. Opposed to the already happened technological revolution this is an evolutionary step and logical consequence of the ongoing integration of various systems. For long in multichannel marketing the idea of serving different [...]

Performable is a webbased cross media marketing analytics and marketing optimization suite fulfilling various tasks. In general the service consists of two parts, marketing analytics and a marketing cms to provide optimized and personalized landing pages. The cross media approach includes the web, email and search engine marketing, social media and mobile marketing. The service [...]

Nabbit Ads is an innovative cross media marketing solution, which integrates marketing at conventional and new media. Up to now cross media campaigns usually have been realized by agencies. Nabbit Ads offers an online interface for the launch of campaigns. The services of Nabbit Ads include print, radio and tv and on the side of [...]