Market Overview Real Time Bidding, Processes, Services and Trends

The market research company econsultancy has published an infographic about the real time bidding ecosphere. The graphic is giving an overview to the various processes as well as about particular market participants and names the various segments. These particular involved reaches are demand side platforms, trading desks and supply side platforms on the other side, ...

Behavioral Targeting based on Data Marketing

A new behavioral targeting approach is provided by the cloud marketing platform BloomReach. The difference to conventional behavioral targeting, which is based on cookies or by analysing search behavior in a short term, is the approach based on data marketing, e.g. described as a trend including a study here. This is the approach of BloomReach ...