Social Media Use is still rising

The latest study by PEW Internet states that social media use is still rising. On average now 65% of American adults are using social media. Whereas the use is rising at all the graphs of growth for particular groups do show slight kinks. But most of these kinks are just temporarily. The ongoing growth of ...

Social Networks and their Age Groups

Studies on the age groups of social networks are evaluated by the market researchers of eMarketer. The basis are studies of nuvoodoo and globalwebindex. The studies related to users in the US as well include the reach of the particular social networks. As might be expected, especially the younger population groups and teenagers are showing ...

The Sharing Economy

This is an interesting study about sharing answering various questions. The study is giving a comprehensive overview about the taxonomy of sharing, the preferred platforms for different topics. Furthermore the study is giving some demographics and devides the participating sharers in different groups of ongoing and changing behavior. The behavior of course may depend on ...

Social Networking Usages decreases for the first Time

Whereas each lifecycle has its peak, the latest study by PEW Internet has some surprising results. For the first time in the brief history of the social networking era the overall usage of social media decreases among internet users from 69% to 67% and this within a period of time generally known as a period ...

Global Index on the Development and Importance of the Internet

The World Wide Web Foundation, a non-profit organization founded by the inventor of the web Sir Tim Berners-Lee, for the first time has published a global index on the development and importance of the internet in particular countries and to the people. The project at the same time by using big data has a most ...

Google provides Market Research Database

Google has launched a new portal called Google Think Insights. The service is all about market research providing a pool of studies and educating videos as well as related events. To find relevant information the database is assorted by industries, demographics and marketing objectives. To stay informed about new resources a monthly information is sent ...