Information about the use of social media by older generations is provided by an up to date PEW Internet report. This group is one of the fastest growing user groups on the internet at all, what too is due to the social web. According to the report the number of users older than 50 has [...]
Harris Interactive, an online market research company specialized in online surveys and panels, is offering conversational research tools going down to the lifestreams of particular users. The service is described by next evolution in market research and called Research Lifestreaming. Like common lifestreaming services the service tracks the online behavior of panel participants on the [...]
The latest study by PEW Internet is about millennials. The study is giving insights into lifestyle in general and has a focus on media use. The latter is the most remarkable part to internet business as millennials have grown up with the internet and other new media. According to this fact this age group has [...]
