FOLDEN eMarketing Blog

The augmented reality solution provider Metaio introduces its latest version of its Augmented Reality SDK. The latest version of the Metaio SDK enables to develop mobile augmented reality apps for Android and iOS phones. Further information is provided by the press release below and at the website of Metaio. metaio Releases Most Advanced Mobile Augmented [...]

The Interactive Advertising Bureau has released a standard dedicated to mobile advertising within mobile rich media apps. The MRAID standard (mobile rich media ad interface definitions) describes the interface on the integration of advertising within mobile apps. This api interface will enable the standardized integration of advertising within mobile apps and ease the creation and [...]

Eye tracking is a proven method to test various things like usability or ad effectiveness. Usually it requires an offline laboratory and a special set of tools. YouEye now brings eye tracking online by its webbased service. The service is using webcams and crowd sourcing to find testers. The latter is even advantageous as it [...]