Eye tracking is a proven method to test various things like usability or ad effectiveness. Usually it requires an offline laboratory and a special set of tools. YouEye now brings eye tracking online by its webbased service. The service is using webcams and crowd sourcing to find testers. The latter is even advantageous as it [...]
Bing, Google and Yahoo have launched an search engine marketing initiative together regarding indexing content or better to provide a set of additional meta data to index special parts of content. Following the cooperation to standardize sitemaps now schema.org is dedicated to standardize indexing of additional aka supplemental data. Schema.org concerns the indexing of semantic [...]
The W3C has launched a new working group dedicated to realtime communications on the internet. The aim of the group is to develop api interfaces enabling realtime communications within the browser without the need to install plugins. Applications in this context comprises audio, video and other services. The new working group is part of the [...]
