FOLDEN eMarketing Blog

Email for long has been the favored direct marketing instrument on the internet. Now innovations like new forms of targeting e.g. social graphs in the range of the social web and social networking itself have become alternate means to reach customers and users directly. This trend has been adopted by email marketing service providers by [...]

New targeting technologies and new standards in web analytics like social graphs or engagement are frequent topics at this blog. Especially new targeting technologies, too, do enable to target users directly or to target particular user groups of interest. These new technologies have become a research object at the DMA (UK) (Direct Marketing Association). The [...]