The email marketing service provider GetResponse has published a study on the efficiency of social media elements integrated into promotional emails. According to the study the click through rates do increase significantly by integrated links to social media sites by up to 30 %. The best effect has been measured for Twitter links followed by [...]
Some insights into the state of the art of email marketing provides an Adotas article about the email marketing service provider Marketfish. The service has integrate all email marketing processes into its webbased email marketing suite starting, which starts with choosing email marketing lists and ends with controlling applications. The choice of email marketing lists [...]
SME companies are eagerly embracing social networking tools to foster their business. The use of social media services has increased by 100 % from 12% to 24% in the last year. These activities include blogging as well as being active on popular social and business networks. Small Business Success Index Highlights In another survey email [...]
