Hyperlocal Targeting at Mobile Advertising 1

PlaceIQ has a new approach to mobile advertising. As the name of the service suggests data about places aka locations are gathered and made usable for targeting. The gathered data do describe locations and typical activities at these locations. Examples of data are events and social demographic data but also photos or trends, which are ...

Twitter Advertising with Geotargeting

Twitter has enriched its Promoted Accounts and Promoted Tweets advertising programs with geotargeting. According to MediaPost Publications the new feature is in a beta phase and enables advertisers to target particular countries in the US. The latter wonders as independent Twitter apps like monitoring services at least are able to go down to city levels, ...

Google launches new Features to improve Local Search

Google today announced a new feature to improve the indexing of pages regarding locations. The feature is an addition to the already implemented rich snippets feature, which enables to add various additional and particular information to a page to be indexed. The new feature is called Rich Snippets for Local Search and introduced within the ...

Advertising within Navigation Devices

Navigation devices are widespreaded and now become exploited to deliver location aware advertising at the point of need. TeleNav, a provider of navigation solutions to be installed on mobile phones, has just launched the TeleNav Ad Platform. The service is integrated with the navigation solution and provides ads, if a user access the application to ...