FOLDEN eMarketing Blog

PlaceIQ has a new approach to mobile advertising. As the name of the service suggests data about places aka locations are gathered and made usable for targeting. The gathered data do describe locations and typical activities at these locations. Examples of data are events and social demographic data but also photos or trends, which are [...]

Twitter has enriched its Promoted Accounts and Promoted Tweets advertising programs with geotargeting. According to MediaPost Publications the new feature is in a beta phase and enables advertisers to target particular countries in the US. The latter wonders as independent Twitter apps like monitoring services at least are able to go down to city levels, [...]

Google today announced a new feature to improve the indexing of pages regarding locations. The feature is an addition to the already implemented rich snippets feature, which enables to add various additional and particular information to a page to be indexed. The new feature is called Rich Snippets for Local Search and introduced within the [...]