Social Game Advertising shows strong Growth

Social gaming has strong growth and so does in game advertising within social games, according to an article by Reuters. The amount of players is some hundred millions and by a growth of 80 % the volume of social game advertising will reach about 670 million US dollars in 2014, according to eMarketer. The social ...

Virtual Items for Virtual Worlds

IconicFuture is a new online marketplace matching right holders of any celebrity content or, as the name tells it, any iconic brands or other content with the developers of virtual worlds like online and social games or mobile applications. The service enables both parts to be represented and to look for partners or may become ...

Mobile In Game Advertising Platform

Tap.Me is providing an in game advertising platform for the mobile world. The company aims to improve the performance of mobile in game advertising by a non intrusive advertising solution. The approach to mobile in game advertising provided by Tap.Me is value added content with the advertiser being the sponsor of such content. Players may ...

Prospects of In Game Advertising and Mobile Media

The following article is an interesting read. It is giving some insights into the state of the art of in game advertising, its success and the prospects of being merged with other kinds of media. Other kinds of media in this case means mobile media including console games but mobile applications, too. Whereas the outlook ...

In Game Advertising Research 1

comScore and Microsoft have teamed up to analyze in game advertising. This happens by a cooperation between Massive, an in game advertising service provider and subsidiary of Microsoft, and comScore. First results of the innovative approach have been surprising. In game advertising for now mostly has been recognized as a branding tool. But several cases ...

Video comes to In Game Advertising

An article by Adotas reports about video advertising as an option for in game advertising, the advertising within online games. The article is related to the booming market of browser based games, online games playable by using a browser and without the need to install additional software. Online games do happen within a particular technological ...

IAB releases In Game Advertising Guidelines

The IAB has released the final version of its in game advertising guidelines. The guidelines concern metrics for buying and selling in game advertising and the measurability of impressions. Below is the press release by the IAB and a direct link to the guidelines. IAB Releases Final In-Game Advertising Measurement Guidelines In-Game Advertising Measurement Guidelines ...