Bing and Klout Cooperation becomes relevant to Search Engine Results

The Microsoft search engine Bing and Klout, the social influence measuring service, have announced a cooperation in September. The first result has been the appearance and evaluation of the scoring within the Bing search results. In the future this cooperation will lead to a further enrichment of the Bing search results and a new way ...

Mobile Voice Ads come to the Market

A new mobile ad format is coming to the market, mobile voice ads. The format and technology has been developed by speech technology company Nuance Communications and is already broadly announced within the homepage as Nuance Voice Ads. At first by thinking about phones one may have the idea of a new push technology to ...

Micro Video and Electronic Commerce

The micro video format, videos of just some seconds length, is gaining steam and since the market entry of Twitter with its service Vine the micro video format gains even more and more general popularity. Typically micro video is used in the context of status updates within social networks and on particular specialized video networks ...

Content Marketing Software by Percolate

Content marketing, the creation and providing of content mostly in connection with the intention to be shared, is one of the most current and important online marketing trends. Percolate now provides an innovative and comprehensive online software suite to automate the usage of existing and the creation of content related to online occurences as well ...

Up to Date Online Media Trends

Online services do diversify and the audience is fragmenting, these are often mentioned and continuing trends on the internet. Below are some up to date studies with figures and insights. Fully in accordance with the above mentioned occurrences is a study about the user behavior on information discovery and consumption. In general there is no ...

Marketing Optimization for Leads and Sales Generation 1

Personalization of content and offers by information and products is already a well known strategy. This approach becomes enhanced by the integration of big data aka information out of the social web. Canddi is offering website tracking to personalize content by two packages, to Lead Generation and the optimization of shops and sales. The approach ...

Advertising Media made of Expert Reviews

Reviews are well known as a popular source of information and influencer marketing as well is known as a successful mean. Both and similar factors are the approach of inPowered. The company is using especially expert reviews to create advertising media. The so called earned media, independently created content about products or companies, is used ...