FOLDEN eMarketing Blog

A new behavioral targeting approach is provided by the cloud marketing platform BloomReach. The difference to conventional behavioral targeting, which is based on cookies or by analysing search behavior in a short term, is the approach based on data marketing, e.g. described as a trend including a study here. This is the approach of BloomReach [...]

Today the W3C within its newsletter announced a recommendation to tag online media with a set of metadata. The recommendation is called Ontology for Media Resources 1.0 and is something like a milestone to the online media world. The set of metadata enables to tag online media like video to be indexed by other services [...]

IconicFuture is a new online marketplace matching right holders of any celebrity content or, as the name tells it, any iconic brands or other content with the developers of virtual worlds like online and social games or mobile applications. The service enables both parts to be represented and to look for partners or may become [...]