AdWords and YouTube Marketing Innovations

Google has introduced the Lightbox Ad Format to compliment its AdWords services. The format brings two innovations to AdWords regarding the shape and media currency. As it is known from online lightboxes the ad expands to a popup. This just happens after a mouseover of two seconds to asure a conscious activity and to avoid ...

Automated Creation of personalized Search Engine Ads

Personalization is a hot issue and regarding the personalized and automated creation of display ads there are already a couple of services around, a trend having started with teracent probably followed by others with various appoaches like Coginitive Match, Mashero or myThinks and more. It may wonder that these features up to now have only ...

Best Practice Guide to create Smart TV Apps

Connected TV and Smart TV are becoming one of the hottest issues. It is both, one of the most important channels at all and the channel with the largest media volume. And this starts to change, by the popularity of the internet again at all as well as regarding the way and kind of media ...

The Future of Digital Signage is Connected 1

The header is telling the future of digital signage. This prediction is evident as nothing else seems to be more obvious than delivering outdoor media via the internet and there exist already a couple of digital signage networks. The W3C lately dedicated an event to future concepts and fundamentals like standards named All Signs Point ...

T-Commerce gets Pace 3

The t-commerce, the new form of commercial usage of the television based on interactive media, gets pace now. Actually t-commerce is accompanying the development of the internet since its beginning, but never had enough reach beside some local peculiarities like the broad use of Web TV, an early console to access the internet on tv ...

Samsung Advertising Marketplace for Smart TV Apps 3

The latest generation of interactive television integrates online content by tv apps, a business model supposed to follow the success of the mobile internet. This app tv model has been introduced by various large tv set manufacturers lately and typically comprises a developer portal offering information on how to create apps and a consumer portal ...

New Business Model to Online Advertising

The exchange of case studies against advertising inventory has been introduced as a new business model to online advertising at the Ad:Tech San Francisco. The idea is to use online advertising inventory for studies with online publishers providing the online advertising inventory in exchange to the results of conducted research using ad placements. Indeed the ...