Interactive Television ← FOLDEN.INFO eMarketing

T-Commerce gets Pace 3

Jun

19

2012

The t-commerce, the new form of commercial usage of the television based on interactive media, gets pace now. Actually t-commerce is accompanying the development of the internet since its beginning, but never had enough reach beside some local peculiarities like the broad use of Web TV, an early console to access the internet on tv ...

W3C starts Web and TV Interest Group

Feb

17

2011

By the availability of internet at tv sets by smart tv and tv and video online by streaming media everything seems to be clear regarding the relationship of the internet and television. But these technologies are new and like the development of the internet within the last couple of years has shown there is much, ...

Web Design for Google TV 2

Okt

11

2010

Internet on tv has some particularities like big screen and special screen resolutions or navigation by remote control or software installed on mobile phones. To meet these requirements Google has published a guide on how to create sites for Google TV, which will come to shops soon as an installation on tv sets or set ...

Google relaunchs its Ad Creation Marketplace

Mrz

3

2010

The Ad Creation Marketplace by Google offers a reasonable way to create tv and video adverts. The platform is a marketplace connecting customers seeking for creative media and creatives for the purpose of the production of advertising media. Furthermore the platform connects to Google’s advertising services Google TV Ads as well as to the Promoted ...

Internet Video Trends and Resources

Aug

24

2009

Internet video is still a growing trend. This is proven by new studies and an up to date example from the video sharing platform YouTube. For month the private channel of Fred Figglehorn, which reached 1 million subscribers in April for an internet channel for the first time at all, has been the number one ...

Study on the Future of Traditional TV Advertising

Mrz

20

2009

The market research company Generator Research has released a study about the future of traditional tv advertising, the tv spot. The results need to be described as dramatic. According to the study traditional tv advertising will loose 75 % of its revenues within the next 10 years. Primarily this is caused by loosing the distribution ...

State of the Art of Interactive TV Advertising 2

Mrz

18

2009

Adotas has an article about the state of the art of interactive advertising at interactive television within the USA. This embraces iptv and cable tv services. By estimations about half of all US households will receive interactive television at the end of 2009. About 23 millions households will receive interactive tv by cable. The article ...