Internet video is still a growing trend. This is proven by new studies and an up to date example from the video sharing platform YouTube. For month the private channel of Fred Figglehorn, which reached 1 million subscribers in April for an internet channel for the first time at all, has been the number one [...]
The market research company Generator Research has released a study about the future of traditional tv advertising, the tv spot. The results need to be described as dramatic. According to the study traditional tv advertising will loose 75 % of its revenues within the next 10 years. Primarily this is caused by loosing the distribution [...]
Adotas has an article about the state of the art of interactive advertising at interactive television within the USA. This embraces iptv and cable tv services. By estimations about half of all US households will receive interactive television at the end of 2009. About 23 millions households will receive interactive tv by cable. The article [...]
