The IAB has published a guide on interactive tv advertising. The guide is part of a series of platforms reviews and dedicated to the education of marketers. It includes an overview of the interactive tv market in the US, key definitions and metrics, case studies and an introduction to market participants and service providers. Get [...]
InformITV reports about strong growth predictions for internet connected tv sets and peripheral devices like video recorders, which will reach 80 % this year. In absolute numbers this means a half billion of internet connected tv sets in the near future. Furthermore the ITU aims to develop a 3d tv standard.
Net connected TV could approach [...]
The trouble of traditional media in todays changing media landscape might already be used as a proverbial description. By this read you probably suppose the predictions to the future development of traditional television given by informitv, an expert source on the ongoing development of television.
Whereas it sounds dramatic it is just the expectation of sure [...]
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