Connected TV and Smart TV are becoming one of the hottest issues. It is both, one of the most important channels at all and the channel with the largest media volume. And this starts to change, by the popularity of the internet again at all as well as regarding the way and kind of media [...]
The market research company econsultancy has published an infographic about the real time bidding ecosphere. The graphic is giving an overview to the various processes as well as about particular market participants and names the various segments. These particular involved reaches are demand side platforms, trading desks and supply side platforms on the other side, [...]
The article T-Commerce gets Pace indeed meets the state of the development as there is an ongoing growth of the smart tv market accompanied by the launch of new services dedicated to the marketing of content displayed on screens of connected and smart tv sets. Now by smartclip an advertising network started connecting the former [...]
