FOLDEN eMarketing Blog

Live video streaming is a growing trend with unusual peculiarities. There is an increasing amount of live video content available, a market being entered by YouTube lately. People seem to be amazed about live content as opposed to the trend towards time shifted viewing they do organize their time to attend live video content on [...]

Already about 30 % of US Americans have internet connected tv, a report by Leichtman says, facilitated by either directly connected tv sets or peripheral devices. This emerging market is huge already, but has its particular difficulties regarding the promising idea of market research and direct connections to consumer. Already the fact of several family [...]

Innovid, a company already known for its interactive video solutions and how the name suggests an innovative video solution provider, has introduced a new video advertising format. The format is called iRoll, which describes an interactive pre roll video advertising format. The solution is capable to carry various interactive features. Exemplarily the pre roll video [...]