Interactive Video will require creative Video Formats

Up to now interactive video has been used in niches primarily. Examples are music videos. Whereas the technology is available for a while already to be used in ecommerce, it has not been adopted by many marketeres. Reasons are missing reach and preferences of the audience for other platforms like video sharing sites without the ...

Interactive Video Study

Rapt Media, itself an interactive video solution provider, is offering a download of a Forrester study about interactive video for free. The study in focussing on the use of interactive video in marketing campaigns and pronounces the various advantages: higher engagement and viewing time as well as higher conversion rates. A most interesting detail regarding ...

Video Advertising Network with Interactive Video Solution

140fire does something rare in the crowd of interactive video solution providers and video advertising networks. The service is providing both, the solution and the ad network. The proprietary solution of 140fire is called DataRoll. It enables to use existing video ads by putting an interactive layer over the ad. This layer may be stuffed ...

Interactive Video Ads merged with Gamification 1

blurbIQ is introducing a new video advertising concept by merging the hot trend of interactive video ads with the gamification approach. The service is targeting both publishers and advertisers to either implement or to take use of the technology. The results are impressive and confirm the figures regarding the popularity and success of interactive video ...

Innovative interactive Video Solution enables In Video Tagging

Using the terms taggable video wireWAX describes its new and innovative interactive video solution. At all and beside the innovative in video tagging feature the solution has several for now unseen functions regarding features and integration. The most interesting and innovative feature is the in video tagging. This term describes the option to mark elements ...

Interactive Pre Roll Video Advertising

Innovid, a company already known for its interactive video solutions and how the name suggests an innovative video solution provider, has introduced a new video advertising format. The format is called iRoll, which describes an interactive pre roll video advertising format. The solution is capable to carry various interactive features. Exemplarily the pre roll video ...

Universal Interactive Video Advertising for Cross Media Campaigns 1

Jivox has introduced a universal interactive video advertising solution, which may be used on any platform, the web and the mobile internet. The services include all parts of the value added chain starting with the underlying technology to create video advertising media, the platform to serve the ads, includes an advertising network for delivery and ...