ContextWeb, an advertising solution provider and owner of the advertising exchange ADSDAQ, has launched a rating service for advertising networks. The service PubVantage.com enables publishers to rate particular advertising networks with the aim to create transparency in the ad network market. A further introduction to the service is given by the article ContextWeb Bows Site [...]
Advertising.com, one of the largest internet advertising networks worldwide and owned by AOL Inc., has launched a self service advertising platform called Ad Desk. This new feature enables to place adverts within the sites of AOL and sites represented at the ad network. The placement of ads happens by typical principles, the creation of advertising [...]
Trada launched a crowd sourcing service for pay per click advertising campaigns. The service connects advertisers and agencies with ppc advertising experts, who are the crowd of experts. This way currently campaigns are created by an average of 24 experts creating thousands of targeted keywords. In the result the cpa is about 10 % lower [...]
