Rating Service for Advertising Networks

ContextWeb, an advertising solution provider and owner of the advertising exchange ADSDAQ, has launched a rating service for advertising networks. The service PubVantage.com enables publishers to rate particular advertising networks with the aim to create transparency in the ad network market. A further introduction to the service is given by the article ContextWeb Bows Site ...

Advertising.com launches Self Service Internet Advertising Platform

Advertising.com, one of the largest internet advertising networks worldwide and owned by AOL Inc., has launched a self service advertising platform called Ad Desk. This new feature enables to place adverts within the sites of AOL and sites represented at the ad network. The placement of ads happens by typical principles, the creation of advertising ...

Crowd Sourcing for PPC Advertising Campaigns 5

Trada launched a crowd sourcing service for pay per click advertising campaigns. The service connects advertisers and agencies with ppc advertising experts, who are the crowd of experts. This way currently campaigns are created by an average of 24 experts creating thousands of targeted keywords. In the result the cpa is about 10 % lower ...

The Use of Ad Networks is on the Rise

A study by Adify is showing a significant growth in the use of internet advertising networks with an increase of 24 % within the last 18 months. Now 69 % of media planners and agencies are using ad networks opposed to just 45 % in May 2008, when the former survey has been conducted. Too, ...

The Realtime Internet Advertising Market

Realtime advertising exchanges are well known at this place by being specialized in internet marketing innovations and trends. Opposite to this the adaption of new technologies depending on the different company strategies usually needs some time. This is the basic finding of the first of the following article citing some research. The second article is ...

Content Rating for improved Advertising Placements 1

AdSafe Media is providing content rating services to assure the appropriate placement of internet advertising. The service operates as a third party content rating service by providing a firewall system. This system avoids ad placements, which are not in accordance with the brand image or a corporate philosophy. Brand marketers and agencies are able to ...

The Digg Advertising System is a Success

The news rating service Digg has implemented an extraordinary proprietary advertising some time ago, which lets users rate on the ads looking similar to commonly posted news. Now Digg reports, that the advertising system is a great success. The ads are unobtrusive and the click rates are higher than for display advertising on the site. ...