A study by Adify is showing a significant growth in the use of internet advertising networks with an increase of 24 % within the last 18 months. Now 69 % of media planners and agencies are using ad networks opposed to just 45 % in May 2008, when the former survey has been conducted. Too, [...]
Realtime advertising exchanges are well known at this place by being specialized in internet marketing innovations and trends. Opposite to this the adaption of new technologies depending on the different company strategies usually needs some time. This is the basic finding of the first of the following article citing some research. The second article is [...]
AdSafe Media is providing content rating services to assure the appropriate placement of internet advertising. The service operates as a third party content rating service by providing a firewall system. This system avoids ad placements, which are not in accordance with the brand image or a corporate philosophy. Brand marketers and agencies are able to [...]
