Podcasting is booming 2

Podcasting, downloading multimedia files via a news feed, is booming. A first high podcasting had in the year 2000, when it has been invented. This invention led to products like the most popular iPod by Apple. Then and by the development of social media and other alternative sharing tools it became calmer. But podcasts never ...

Latest Digital Marketing Trends

How do you think about the state of the internet, already matured, still in the beginning or in the middle of its development? By the already existing various means and the fast development within in the last years it seems to be difficult to not use the term matured. But in reality and e.g. by ...

Content Marketing Network

Content marketing is approved of being one of the best online marketing means. People do consume content online to be informed and to make purchase decisions, which is due in both worlds b2c and b2b. A most important variable in content marketing is trust and the most trusted sources most often are provided by third ...

Real Time Marketing is most effective

Marketers agree, that real time marketing is most efficient according to a study conducted by eMarketer and Monetate. Real time marketing combines various up to date marketing components, behavior, locations and devices. By this the conversion rates get a boost of 26%. But even more important to marketers is the customer experience. Furthermore the study ...

Big Data , CRM and personalized Video Advertising

Big Data is one of the major current issues and dealing with the large amounts of data is challenging. The solution are new services that process the data and make sense for different purposes. The Next Web has presented some services that are easy to use by being modern saas services . The overview presents ...

Video Marketing Case Study

Online video has various forms, from the eagerly and long awaited video on demand to the booming and sudden arising of microvideo. As manifold as the formats are so are the possibilities of video marketing. The following is a case being both special as well as of general interest. Subject of the case study are ...

Internet Marketing Review October

The internet marketing review and directory update October includes the topics Internet Marketing and Advertising, Media Innovations and Online Shopping. Below follows a brief analysis of up to date internet marketing trends. Internet Marketing and Online Advertising Innovations One of the highlights of the update is the appearance of meta services for advertising exchanges, dsp ...