Twitter leads in B2B Lead Generation

Some extraordinary facts regarding lead generation in the business networking segment are given by a study provided by Optify. It is Twitter outpacing both Facebook and even the pure b2b player LinkedIn. As to be expected by its mass Facebook is providing the most traffic and LinkedIn has the highest engagement rate. But regarding leads ...

Marketing Optimization for Leads and Sales Generation 1

Personalization of content and offers by information and products is already a well known strategy. This approach becomes enhanced by the integration of big data aka information out of the social web. Canddi is offering website tracking to personalize content by two packages, to Lead Generation and the optimization of shops and sales. The approach ...

Social Media Monitoring for the B2B Business

Social media monitoring tools are already in a matured stage, but mostly consumer oriented. Advanced tools to enable to contact users at the decision stage and this is what GageIn now offers to the b2b business segment. The basic function of the service are monitoring facilities leading to competitive intelligence and the ability to contact ...

Cross Channel Marketing, Controlling and Optimization Suite 1

Performable is a webbased cross media marketing analytics and marketing optimization suite fulfilling various tasks. In general the service consists of two parts, marketing analytics and a marketing cms to provide optimized and personalized landing pages. The cross media approach includes the web, email and search engine marketing, social media and mobile marketing. The service ...

Lead Generation Tool with Personal Data in Realtime on Page

LeadsExplorer is a most interesting lead generation tool. The service delivers realtime data about people on a website. The tool may be most useful to contact people who abandoned a process but had the right intention. The data supplied by the application do include company names, the intention of a visit as well as keywords ...