FOLDEN eMarketing Blog

Already last year Google pronounced the importance of microformats and semantic data by its announcement to enhance rich snippets by +snippets, the name of integrated semantic data to be read by the Google search engine. Earlier last year Bing, Google and Yahoo agreed on a semantic data standard to give search engines the ability to [...]

David Mihm, a search engine optimization expert, has published the results of a survey on local search engine ranking factors for Google. The survey, which is based on own experiences and interviews of other experts, especially considers the latest general changes of the Google search engine algorithm as well as the latest changes like the [...]

Within the following article a list of ranking factors has been collected regarding local search on Google Places. There are some peculiarities compared to general search results. The most important is the link displayed, which shows the company name and the location with the relevance of the latter being most important. Interestingly regarding the growing [...]