FOLDEN eMarketing Blog

Qriously is a new application for mobile surveys, which combines various up to date trends. The application combines market research with localization, which leads to concrete market reseach at particular locations. This is going along with trends like the use of mobile media at the pos and local information in general including offline objects. The [...]

The PEW Research Center has published its first report about the use of location based services in the context of localization or geosocial services, which do enable to share the own location with others on mobile phones. The study found that on average 1 % of internet users do use such services daily. As to [...]

Navigation devices are widespreaded and now become exploited to deliver location aware advertising at the point of need. TeleNav, a provider of navigation solutions to be installed on mobile phones, has just launched the TeleNav Ad Platform. The service is integrated with the navigation solution and provides ads, if a user access the application to [...]