The beginning of a new year is always the occasion to talk about trends and here are some profound studies about a couple of major online trends. At first there is mobile payment with major players entering this field. There are established payment companies like PayPal offering mobile payments and e.g. Google providing a wallet [...]
Shopper Science, an agency specialized in understanding shopping behaviour in the digital age, has released the study “2011 Holiday Shopping Trends”. The key findings again pronounce the importance of the internet to research information about products. Furthermore online shopping itself becomes more important and of course social networking is playing a key role. This season [...]
Mary Meeker, partner at the investment company KPCB, has published her yearly presentation of internet trends, which do represent and analyze the essential internet trends. The main issues are the mobile internet, new commerce models going along with local services as well as social networking of course, which is understood as a mean of engagement [...]
