Social Media is most important to Retail

According to a study by KPMG Social Media is most important to big retailers in the US, indeed as important as online shopping itself. These sentences need to be read two times to be understood and additionally it needs some background knowledge. At first this finding is astonishing, but despite of the boom of online ...

State of the Internet Report by Akamai

Akamai has released its quarterly „State of the Internet“ report. This report gives insights into qualitative and quantitative trends of the internet and internet usage like the global amount of users, bandwidth and general behavior. This includes mobile internet use and trends found by interpreting the data. State of the Internet FOLDEN.INFO Directory Sources: Document ...

The State of Connected TV 1

A study by Leichtman Research Group states that more than a third and in numbers 38 % of US households now are equipped with connected tv. Whereas smart tv devices are on the market most households are connected to the internet by game consoles and the number of connected smart tv sets is just 4 ...

Search Engine Users do not like Personalized Search

By 65 % an overwhelming amount of search engine users does not favor personalized search. This sounds a bit surprising as personalized search is a trend and secondly regarding the awareness of the fact that search results become personalized. The second insight especially is surprising as another study has shown that most users are not ...

Studies about major Online Trends

The beginning of a new year is always the occasion to talk about trends and here are some profound studies about a couple of major online trends. At first there is mobile payment with major players entering this field. There are established payment companies like PayPal offering mobile payments and e.g. Google providing a wallet ...

Online Shopping Trends

Shopper Science, an agency specialized in understanding shopping behaviour in the digital age, has released the study “2011 Holiday Shopping Trends”. The key findings again pronounce the importance of the internet to research information about products. Furthermore online shopping itself becomes more important and of course social networking is playing a key role. This season ...

Internet Trends and Gamification

Mary Meeker, partner at the investment company KPCB, has published her yearly presentation of internet trends, which do represent and analyze the essential internet trends. The main issues are the mobile internet, new commerce models going along with local services as well as social networking of course, which is understood as a mean of engagement ...