FOLDEN eMarketing Blog

What formerly happens to Google, the development of special applications to manage and optimize ad bidding and placement, now happens to Facebook. The company lately made headlines regarding its market share of the online display advertising market, which has reached 30 % in the US. In this case it makes sense to create such applications. [...]

Ohana Media has launched OhanaQB, an application to analyze users and to create clusters to optimize online marketing. The saas software analyzes website visitors and creates clusters of target groups. These clusters are used to optimize the targeting on the web and to reach relevant or most profitable user groups. Beside generating clusters the application [...]

Google has announced a most interesting acquisition, which is able to change the internet advertising market again. The company announced to acquire Teracent, a marketing automation and internet advertising optimization solution provider. The Teracent solution personalizes and optimizes internet advertising by the automated generation of banner advertising based on templates with particular information like prices [...]