Marketing Automation for Seach Engine Optimization

Search engine optimization is known as a continous process and what seems more logical than to automate this process. But marketing automation is rather known from email marketing for example than seo. This is due despite of well known tools to create keywords for search engine advertising or apps to automaticly create landing pages. This ...

Content Marketing Scoring and Success Factors

Content marketing will remain one of the most important online marketing tools in 2015. So it is a nice topic for the first blog post in the new year. Like it happens to social media marketing, which as all connects to content marketing by various points, evaluating the success of the content marketing is difficult. ...

Automated Creation of personalized Search Engine Ads

Personalization is a hot issue and regarding the personalized and automated creation of display ads there are already a couple of services around, a trend having started with teracent probably followed by others with various appoaches like Coginitive Match, Mashero or myThinks and more. It may wonder that these features up to now have only ...

Facebook Ad Management Application

What formerly happens to Google, the development of special applications to manage and optimize ad bidding and placement, now happens to Facebook. The company lately made headlines regarding its market share of the online display advertising market, which has reached 30 % in the US. In this case it makes sense to create such applications. ...

Marketing Automation with Audience Analytics and Segmentation

Ohana Media has launched OhanaQB, an application to analyze users and to create clusters to optimize online marketing. The saas software analyzes website visitors and creates clusters of target groups. These clusters are used to optimize the targeting on the web and to reach relevant or most profitable user groups. Beside generating clusters the application ...

Google sets another Internet Advertising Trend 2

Google has announced a most interesting acquisition, which is able to change the internet advertising market again. The company announced to acquire Teracent, a marketing automation and internet advertising optimization solution provider. The Teracent solution personalizes and optimizes internet advertising by the automated generation of banner advertising based on templates with particular information like prices ...

Integrated B2B Marketing Automation Solution

Pardot provides a marketing automation and lead management solutions for b2b internet marketing. The online solution enables the integration of various online marketing services as well as marketplaces and the sharing of data with these services. The application analyses data to reach the most promising prospects and delivers data to reach prospects at the right ...