Online Ad Testing and Optimization by Adobe

Adobe has launched Adthenticate, an online application to ease the creation of advertising media. The application matches ad media against the online advertising specifications of the IAB and api interfaces of third party services regarding compatibility. The service is intended to provide a collaboration platform for agencies and advertisers to speed up the time to ...

Cloud Advertising Service

Cloud based advertising is what Flite calls its service. What the service offers is a whole bundle of solutions for various market participants, for advertisers, ad networks and publishers. To describe the service here are some essential facts and for all of the features I recommend to visit the homepage. Flite combines a couple of ...

Mobile Advertising Demand Side Platform for Campaign Management

StrikeAd is describing itself as the first demand side platform on mobile advertising. Using the term dsp the company reflects a trend of the market, the growing general acceptance of advertising marketplaces offering a large amound of inventory opposed to the sell side platforms usually managed by publishers. The services of StrikeAd are devided into ...

Forecasts of Online Advertising Prices 1

There are various forms of online advertising and business models. Opposed to realtime bidding aiming to faciliate immediate sales there are various forms of display advertising suitable for branding or other long term strategies. Brand.net, specialized to liaise safe advertising environments, now has launched a service to forecast advertising prices to ease the planning of ...

Anonymized Profiles used for Targeting

adnologies introduced a new version of its adserver technology at the dmexco. Furthermore the company announced a new product called Profile Data eXchange. This platform enables targeting by anonymized user profiles across various media platforms. At the same time the Profile Data eXchange platform is a marketplace for web data, which too enables publishers the ...

Artificial Intelligence used to create Ad Media 1

Artificial Intelligence as a technology is universal like most technologies and may be used for most different purposes. The most popular examples are robots and in the online world avatars or chat bots. The advertising agency Euro RSCG has developed the first software using artificial intelligence to create advertising media. The software called Creative Artificial ...

Social Media Marketing Solution

Adtelligence is a webbased social media advertising application and a service to manage social media marketing campaigns with options for both agencies and advertisers as well as publishers. Beside others the application is giving access to the Facebook network by the integration of the Facebook API. Advertisers may target by geographic and interest groups and ...