Adobe has launched Adthenticate, an online application to ease the creation of advertising media. The application matches ad media against the online advertising specifications of the IAB and api interfaces of third party services regarding compatibility. The service is intended to provide a collaboration platform for agencies and advertisers to speed up the time to [...]
Cloud based advertising is what Flite calls its service. What the service offers is a whole bundle of solutions for various market participants, for advertisers, ad networks and publishers. To describe the service here are some essential facts and for all of the features I recommend to visit the homepage. Flite combines a couple of [...]
StrikeAd is describing itself as the first demand side platform on mobile advertising. Using the term dsp the company reflects a trend of the market, the growing general acceptance of advertising marketplaces offering a large amound of inventory opposed to the sell side platforms usually managed by publishers. The services of StrikeAd are devided into [...]
