FOLDEN eMarketing Blog

Two advertising media companies lately added realtime features to their portfolio making the realtime mobile advertising already a diversified space by their different approaches. At first there are the mobile advertising exchanges and services providing realtime bidding, which has been found a strong growth segment of the mobile media sphere. It is the service provider [...]

The IAB and MMA announced the latest edition of “Mobile Phone Creative Guidelines”. The guidelines supplement the “Universal Mobile Ad Package” dedicated to trade advertising media and the “Display Advertising Guidelines”. Regarding the current development of the mobile ecosystem the mobile guidelines especially take into contemplation the app marketplace by including particular parameters like initial [...]

A new mobile ad format is coming to the market, mobile voice ads. The format and technology has been developed by speech technology company Nuance Communications and is already broadly announced within the homepage as Nuance Voice Ads. At first by thinking about phones one may have the idea of a new push technology to [...]