FOLDEN eMarketing Blog

The online marketing company IgnitionOne has summarized various studies within a white paper. According to the included studies the online advertising market is growing at all and as it is well known. But still astonishing is the growth of mobile search and mobile search advertising. The adimpressions for the 4th quarter compared to the former [...]

PlaceIQ has a new approach to mobile advertising. As the name of the service suggests data about places aka locations are gathered and made usable for targeting. The gathered data do describe locations and typical activities at these locations. Examples of data are events and social demographic data but also photos or trends, which are [...]

There are several ways to optimize mobile app campaigns like optimizing the whole app and the appearance or usability of an app, the ad copy in part or incentives and the like. A different approach is facilitated by Trademob, a just started mobile advertising optimization service. Trademob assorts users into groups and selects people with [...]