There are several ways to optimize mobile app campaigns like optimizing the whole app and the appearance or usability of an app, the ad copy in part or incentives and the like. A different approach is facilitated by Trademob, a just started mobile advertising optimization service. Trademob assorts users into groups and selects people with [...]
The Interactive Advertising Bureau has released a standard dedicated to mobile advertising within mobile rich media apps. The MRAID standard (mobile rich media ad interface definitions) describes the interface on the integration of advertising within mobile apps. This api interface will enable the standardized integration of advertising within mobile apps and ease the creation and [...]
The worldwide first mobile video advertising network is called AdColony. The company behind it is already active in the mobile business for long and primarily created mobile applications up to now. Also the mobile video advertising network is using a proprietary technology called Instant-Play HD itself. The name characterizes the approach of the company, which [...]
