FOLDEN eMarketing Blog

The IAB and MMA announced the latest edition of “Mobile Phone Creative Guidelines”. The guidelines supplement the “Universal Mobile Ad Package” dedicated to trade advertising media and the “Display Advertising Guidelines”. Regarding the current development of the mobile ecosystem the mobile guidelines especially take into contemplation the app marketplace by including particular parameters like initial [...]

Probably you know about the growing importance of the mobile internet and the mobile market and by this the importance of a good mobile performance of mobile sites and apps. If you need some orientation or do the optimization of your mobile activities by yourself, the following article will give you an overview of various [...]

Most suitable to the former posts about the life cycle of apps and their cross media character is the introduction of Vungle, an in app video advertising service. Vungle is offering developers of mobile apps a further way of app monetization by integrating video clips into mobile apps. For this purpose developers are provided with [...]