Do Mobile Users prefer Apps or Mobile Sites?

The questions how users access the mobile internet seemed to be answered and has been covered chronological on this blog. At first mobile search engines have been the preferred way to access and find mobile content. Later and regarding usage time mobile apps replaced this way to access content on smartphones. Regarding the growing dissemination ...

Google Play App Store Marketing

Google has released a guide about succesfull marketing at the Google Play Store. The guide includes best practices and describe success factors. Typical marketing aims like a good positions within search results as well as customer retention are part of the guide. These marketing aims are of high importance in todays heavy competitive market at ...

Mobile Video Advertising Guide

The IAB has released a mobile video advertising guide. The guide provides information about particular mobile advertising formats, basics to create successful ad media as well as information for buyers and statistics. Currently mobile video advertising is the fastest growing segment of mobile advertising. The format is described by being complex with the need to ...

Latest Edition of Mobile Phone Creative Guidelines announced

The IAB and MMA announced the latest edition of „Mobile Phone Creative Guidelines“. The guidelines supplement the “Universal Mobile Ad Package” dedicated to trade advertising media and the “Display Advertising Guidelines”. Regarding the current development of the mobile ecosystem the mobile guidelines especially take into contemplation the app marketplace by including particular parameters like initial ...

Mobile App and Website Optimization

Probably you know about the growing importance of the mobile internet and the mobile market and by this the importance of a good mobile performance of mobile sites and apps. If you need some orientation or do the optimization of your mobile activities by yourself, the following article will give you an overview of various ...

In App Video Advertising

Most suitable to the former posts about the life cycle of apps and their cross media character is the introduction of Vungle, an in app video advertising service. Vungle is offering developers of mobile apps a further way of app monetization by integrating video clips into mobile apps. For this purpose developers are provided with ...

The Era of App Optimization 3

Apps have become an established format and the growth will continue as apps now are available across various platforms including smart tv. Nowadays and after an experimental and creation phase the lifecycle of apps gets into a new stage requiring to optimize the performance at all and because of high competition. There are already various ...