There are several ways to optimize mobile app campaigns like optimizing the whole app and the appearance or usability of an app, the ad copy in part or incentives and the like. A different approach is facilitated by Trademob, a just started mobile advertising optimization service. Trademob assorts users into groups and selects people with [...]
Google has launched the website Our Mobile Planet, which offers various data on mobile usage and mobile advertising including the study “Global Mobile Research: The Smartphone User & The Mobile Marketer”, which has been conducted by Ipsos on behalf of Google and the Mobile Marketing Association, MediaPost Publications reports. The data are free to be [...]
Mobile is primarily seen as a consumer channel, NetImperative writes in an article referring to a white paper on mobile marketing in the b2b segment released by the UK chapter of the IAB. But as “senior level executives have 3.46 mobile devices each” this is also a suitable channel to the b2b segment. The article [...]
