FOLDEN eMarketing Blog

The mobile social media usage has increased 37 % during the past year, comScore announced. The data comes from a comScore MobiLens study telling that 72 million US americans now access social networking sites on their mobile devices. Furthermore half of mobile social networkers access social media sites daily. By this the study confirms figures [...]

Google has launched the website Our Mobile Planet, which offers various data on mobile usage and mobile advertising including the study “Global Mobile Research: The Smartphone User & The Mobile Marketer”, which has been conducted by Ipsos on behalf of Google and the Mobile Marketing Association, MediaPost Publications reports. The data are free to be [...]

PEW Internet has release a study on cell phone usage in USA and found that cell phones at all and smartphones have become an every day tool beyond just using the phone to make phone calls. More advanced usage patterns are to use phones to obtain information, which has been done by more than the [...]