Mobile Apps now more used than the Web

Since some time already it has been forecasted, that the mobile internet use will passing the use of the web. Whereas this sounds still utopic e.g. regarding the online video boom, a survey by Flurry, remarkably an app analytics and advertising service, just announced this. According to a study the time users engage with apps ...

Smartphone Users access Coupons within Shops 1

The integration of various channels to meet the expectations of shoppers at the point of sale lately has been described by the trend from multichannel marketing to agile commerce, which exemplarily comprises shoppers being equipped with smartphones able to access product data within stores. This trend is amazingly strong a study by the etailing group ...

Location based Check In Services are gaining Popularity 1

Location based services are promising and have been covered a lot. Facebook Places entered the market and services like Foursquare and Gowalla had broad press covery. But adoption among consumers is slowly, what even concerns Check In Deals offered in combination with Facebook Places, MediaPost Publications writes. Now comScore released some up to date figures ...

Android the most popular Mobile OS

The Android mobile operating system has become the most popular mobile operating system for smart phones in the US. The up to date market share is 29 % compared to 27 % of both Apple iOS and RIM Blackberry. Interestingly in this context is the share regarding a choice of more than one os for ...

Mobile Surveys combined with Location based Services

Qriously is a new application for mobile surveys, which combines various up to date trends. The application combines market research with localization, which leads to concrete market reseach at particular locations. This is going along with trends like the use of mobile media at the pos and local information in general including offline objects. The ...