Mobile Advertising Measurement Standard released

IAB and MMA have announced a standard to measure the reach of mobile advertising campaigns, the Mobile Web Advertising Measurement Guidelines. The standard is dedicated to measure the ad impression on the mobile web and enables third party auditing with the aim to establish a common basis for the trading mobile ads. Further information is ...

Changes in the Behavior of Email Use

comScore got an interesting report stating that the behavior of using email is changing. A reasonable decline has been found compared to the former year. In general the engagement with email has decreased by 9 % and the use of webbased email applications by 6 %. Whereas there are some particularities of age groups with ...

Up to Date Figures about Mobile Shopping

Mobile commerce is becoming hot by mobile shopping and getting product information at the point of sale is on the rise. This mobile shopping trend has already been reported in December and is part of the general comsumer trends 2011. ForeSee Results has introduced up to date figures and does even talk about an U.S. ...

Mobile Advertising outperforms Online Advertising on the Web

An up to date study by Insight Express sees a higher effiency in mobile advertising than in online advertising on the web. This may suggest being a case of the state of the art and curiosity. But even thinking about being just the beginning of the adaption of smartphones for now it is interesting, that ...

Mobile Advertising Measurement Guidelines

In the case you have missed it, a couple of days ago the IAB and the Mobile Marketing Association have released mobile advertising measurement guidelines in a conjoint approach. The intitiative is aimed to establish standards to count ad impressons on the mobile web. The guidelines are still in the process to be commented. Further ...

Using URL Shorteners bundled with QR Codes

QR Codes and scanning barcodes are popular with mobile users to get additional information about anything or to get particular information about products. By being a popular feature, qr codes are a valuable mobile marketing mean. Lately a couple of articles reported about the popular and comfortable url shortener service bit.ly offering the automated creation ...

A demographic View at the Mobile App Market 1

A survey about the adaption of mobile applications on smartphones is brought by the latest PEW Internet report. The report surveyed the demographic and general use of mobile apps and names it „a pretty remarkable tech-adoption story“. This takes into consideration that the mobile app technology and culture is just two years old. This is ...