The Mobile Shopping Experience 1

Consumer Focus, a british consumer rights organization, has released a study on international mobile commerce and especially shopping. The study is based on mystery shopping, which happened in 11 countries between July and September 2009. During this time span researchers bought 112 products and services using mobile phones. Pocket Shopping (PDF) Directory Sources: Business Networking, ...

Top 10 Mobile Social Networks

Mobile social networking is already a primary activity on the mobile web today. A new report by eMarketer predicts an even brighter future for mobile social networking with 48 % of mobile users using social networking on phones in 2013. A list of the top 10 mobile social networks of today is available by the ...

Location based Mobile Advertising Study

The market research firm MRSI conducted a survey on behalf of the mobile solution provider NAVTEQ regarding the acceptance and success of local oriented mobile advertising related to retail business. The survey showed, that 19 %, which seems to be a large number, of consumers seeking for local information about retail stores have clicked through ...

Mobile Internet Use increases but frustrates

The use of the mobile internet is increasing with social networking being an important part. But people are frustrated about the performance of the mobile internet. Key problems are slow load times and usability issues. Sites may either crash or are difficult to navigate. Both performance and usability already have been indentified as key success ...

Webbased Service for Mobile Surveys

HaveASec is a webbased application for surveys within the mobile internet. A tool enables the easy creation of surveys, which may be targeted by demographic parameters and placed within the HaveASec network of mobile users. The results are delivered in real time. Additional services are available to providers and developers of iPhone applications, which may ...

Study on Mobile Phone Usage of Teenagers

PEW Internet has published a study on the mobile phone usage of teens. The study is a long term research, that started in 2004. Teens and Mobile Phones Over the Past Five Years: Pew Internet Looks Back Directory Sources: Business Networking, Document Sharing – Market Studies, Research

Report on Wireless Internet Use

PEW Internet has released a new report on wireless internet usage in the US. Now 32 % of US citizens have accessed the mobile internet by a wireless phone, which is a growth of 73 % related to a former study 16 month ago. By any means, which includes laptops and other devices, 56 % ...