FOLDEN eMarketing Blog

The MMA has released a new whitepaper on mobile rich media advertising. The whitepaper is intented to foster the use of rich media formats within the mobile scape and the discussion about rich media mobile formats. It includes definitions and examples.
MMA Releases Whitepaper on Rich Media Mobile Advertising
Directory Sources: Mobile Advertising - Mobile Marketing

The audio advertising network TargetSpot, which has launched a tracking system for internet radio advertising lately, starts a mobile audio advertising service. According to DM News the new service will serve the app market of the Android, Blackberry and iPhone mobile phones. Targeting happens by demographic data and platforms. Get further information by the following [...]

Lately there has been a post about bar codes being a hot trend in mobile marketing with different standards being a hurdle for broader acceptance and growth. Now Mobile Marketing Watch reports about a clearinghouse for mobile bar codes enabling interoperabilty announced by Neustar. Further information is available by the press release of Neustar.
Neustar announces [...]