FOLDEN eMarketing Blog

A recent study found that already 15 % of mobile phone users do use their phones during the in shop shopping process with about half of consumers having a smart phone. Furthermore the future expectations are most interesting. To two thirds scanning products for further information and to check out is important and checking for [...]

mpoll is the name of a new service enabling instant mobile surveys. It is a business solution for companies to gather feedback and to engage customers, which may become integrated into existing systems like crm software by its api. The solution is working in realtime, which offers immediate feedback. For further information read an article [...]

Apple has launched its announced and already well recognized advertising network iAd Network. The iAd Network enables to place ads within apps designed for the proprietory Apple platforms iPhone and iPod. A particular page dedicated to developers is giving information on how to integrate the new features into existing apps and on the development [...]