The audio advertising network TargetSpot, which has launched a tracking system for internet radio advertising lately, starts a mobile audio advertising service. According to DM News the new service will serve the app market of the Android, Blackberry and iPhone mobile phones. Targeting happens by demographic data and platforms. Get further information by the following [...]
Lately there has been a post about bar codes being a hot trend in mobile marketing with different standards being a hurdle for broader acceptance and growth. Now Mobile Marketing Watch reports about a clearinghouse for mobile bar codes enabling interoperabilty announced by Neustar. Further information is available by the press release of Neustar.
Neustar announces [...]
Bar codes are a trend topic in mobile marketing. Bar codes also known by the terms qr codes and mobile digital signage are available by various systems to be used for mobile marketing with some even being available for free. Typically these apps work by scanning or photographing a code to retrieve additional information or [...]
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