There are several ways to optimize mobile app campaigns like optimizing the whole app and the appearance or usability of an app, the ad copy in part or incentives and the like. A different approach is facilitated by Trademob, a just started mobile advertising optimization service. Trademob assorts users into groups and selects people with [...]
The augmented reality solution provider Metaio introduces its latest version of its Augmented Reality SDK. The latest version of the Metaio SDK enables to develop mobile augmented reality apps for Android and iOS phones. Further information is provided by the press release below and at the website of Metaio. metaio Releases Most Advanced Mobile Augmented [...]
The Interactive Advertising Bureau has released a standard dedicated to mobile advertising within mobile rich media apps. The MRAID standard (mobile rich media ad interface definitions) describes the interface on the integration of advertising within mobile apps. This api interface will enable the standardized integration of advertising within mobile apps and ease the creation and [...]
