The IAB has updated its Ad Unit Guidelines and its service regarding the standardization in video advertising. Read the press releases below for further information.
IAB Releases 2009 Update to Ad Unit Guidelines
IAB Releases “VAST 2.0,” Update Streamlines Process of Serving Digital Video, the Next Version of Digital Video Ad Serving Template
Directory Sources: Advertising Organizations
OpenAmplify has introduced a solution deploying sentiment analytics of content for the targeting of internet advertising. The application analyzes content for its intention and meaning and displays the intention by signals. The application may be used to improve targeting by assuring an appropriate environment for placements or to respond in the case of concrete intentions [...]
Key groups of the US advertising market have launched self regulatory principles regarding behavioural advertising. This self regulatory framework has been requested by the government, which elsewise has intervened. The framework is expected to be adopted in 2010. Below there is the press release by the IAB and a direct link to the published advertising [...]
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