The IAB has released quality guidelines about the description by advertising exchanges and networks on the available inventory. The “Networks & Exchanges Quality Assurance Guidelines” are a standard dedicated to better inform advertisers and agencies. The guidelines aim to assure a safe advertising environment and to avoid problems e.g. regarding brands and improper content.
IAB Releases [...]
By an official blog post Google has announced the launch of a new site especially dedicated to display advertising within the Google AdWords network. This seperate site comprises the various activities of Google to market online display advertising and enables a more comfortable administration of display advertising campaigns.
The portfolio of sites is equal to the [...]
An up to date study by the internet marketing agency Razorfish is giving insights into the allocation of online advertising spendings. It is rather astonishing that the largest proportion of 30 % descends to vertical services followed by search engines and directories, ad networks and portals. These services are described by the term established online [...]
