FOLDEN eMarketing Blog

The IAB and MMA announced the latest edition of “Mobile Phone Creative Guidelines”. The guidelines supplement the “Universal Mobile Ad Package” dedicated to trade advertising media and the “Display Advertising Guidelines”. Regarding the current development of the mobile ecosystem the mobile guidelines especially take into contemplation the app marketplace by including particular parameters like initial [...]

Like reported lately realtime bidding for online advertising has a strong growth in general. And mentioned as well have been the multiplicating factors of mobile advertising to the overall rtb market. Regarding mobile rtb in particular the expert publication AdExchanger has gathered some facts provided by various mobile rtb services. As it is to be [...]

Bidding on and placing online display advertising in realtime is becoming a mayor trend. There a couple of apperances fostering this development both on the side of advertisers and publishers. It is on one side the competitive and transparent marketplace enabling and bringing up the need to compete with other market participants and on side [...]