Adobe has launched Adthenticate, an online application to ease the creation of advertising media. The application matches ad media against the online advertising specifications of the IAB and api interfaces of third party services regarding compatibility. The service is intended to provide a collaboration platform for agencies and advertisers to speed up the time to [...]
The IAB has released a report about the digital audio market regarding advertising. The report defines digital audio at all and the various platforms as well as the size of the market and names the players. This is followed by a description of current advertising formats as well as means on measuring campaigns. A Digital [...]
The Interactive Advertising Bureau has released a standard dedicated to mobile advertising within mobile rich media apps. The MRAID standard (mobile rich media ad interface definitions) describes the interface on the integration of advertising within mobile apps. This api interface will enable the standardized integration of advertising within mobile apps and ease the creation and [...]
